Because we don't already spend enough time looking at our cell phone screens, enterprising pop star Katy Perry has released a video for her new single "Roar" that relies heavily on an iPhone text message screen, with a series of emoji-laden "text messages" spelling out the lyrics to the song.
"I got the eye of the tiger," sings Perry, in a totally original metaphor that's not shamelessly cribbed from the Rocky III soundtrack at all. "You're gonna hear me roar — louder, louder than a lion, 'cause I am a champion," continues Perry — who is, incidentally, receiving some of these text messages while sitting on the toilet, in a blatant violation of both texting etiquette and basic sanitary concerns.
The video closes with a POV shot of Perry kissing her cat in the bathtub, and the cat's blank-eyed stoicism is a fairly accurate visual representation of what it feels like to listen to "Roar" — just hanging, limply, as Perry drowns you in another inescapably auto-tuned anthem. But love it or hate it, you should probably get used to hearing "Roar" now — if it's anything like "Firework" or "California Gurls," you'll be hearing it for years to come on the Top 40 station that plays on a loop at your local gas station.
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- 43 TV shows to watch in 2014
- Here comes the Pentagon's newest space plane
- 3 horrific inaccuracies in Homeland's depiction of Islamabad
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- The U.S. is about to sell weapons to Vietnam. That's bad news for China.
- The real story behind Deliver Us From Evil
- Let us now praise Billy Joel
- Extreme haunted houses: Inside Halloween's most terrifying new trend
- How foreign aid screwed up Liberia's ability to fight Ebola
- 9 negative effects divorce reportedly has on children
Subscribe to the Week