Because we don't already spend enough time looking at our cell phone screens, enterprising pop star Katy Perry has released a video for her new single "Roar" that relies heavily on an iPhone text message screen, with a series of emoji-laden "text messages" spelling out the lyrics to the song.
"I got the eye of the tiger," sings Perry, in a totally original metaphor that's not shamelessly cribbed from the Rocky III soundtrack at all. "You're gonna hear me roar — louder, louder than a lion, 'cause I am a champion," continues Perry — who is, incidentally, receiving some of these text messages while sitting on the toilet, in a blatant violation of both texting etiquette and basic sanitary concerns.
The video closes with a POV shot of Perry kissing her cat in the bathtub, and the cat's blank-eyed stoicism is a fairly accurate visual representation of what it feels like to listen to "Roar" — just hanging, limply, as Perry drowns you in another inescapably auto-tuned anthem. But love it or hate it, you should probably get used to hearing "Roar" now — if it's anything like "Firework" or "California Gurls," you'll be hearing it for years to come on the Top 40 station that plays on a loop at your local gas station.
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Surviving a plane crash
- 43 TV shows to watch in 2014
- The science of sex: 4 harsh truths about dating and mating
- 6 things the happiest families all have in common
- Ted Cruz and the most cynical, despicable political stunt of the year
- Abu Bakr al-Baghdadi: The man who would be caliph
- When men who abstain from pre-marital sex get married
- Everything you need to master Chinese cooking
- The greatest sniper duel in history is a myth
- Why you should stop believing in evolution
Subscribe to the Week