The economics of Mother's Day: By the numbers
Americans are going to spend more than $2 billion showering their moms with flowers on Sunday
Some say motherhood is a thankless job. But this Sunday, America's kids, husbands, and grandkids plan to spend billions upon billions of dollars thanking the moms in their lives.
Here, a few more of the numbers behind Mother's Day:
$20.7 billion
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The amount Americans will spend this Mother's Day, according to the National Retail Federation's Mother's Day spending survey
85.4 million
Moms in the U.S., according to the latest stats from the United States Census Bureau
$168.94
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The average amount American consumers will spend on mom for Mother's Day 2013
$152.52
The average spending last year. This year's figure is an 11 percent increase.
3
Mother's Day's ranking, after Christmas and Valentine's Day, in terms of the amount of money spent by U.S. consumers
5
Father's Day's ranking
14.1
Percent of buyers who plan to purchase electronics as Mother's Day gifts — the highest percentage in history
$2.3 billion
Amount expected to be spent on electronics for Mother's Day, up from last year's $1.6 billion
$2.3 billion
Amount expected to be spent on flowers this Mother's Day
16,182
Florist establishments nationwide in 2010, according to New York Citizen One
70,575
Employees at floral shops across the U.S
28.5
Percent of Americans who will buy their gifts online this year
25.6
Percent of Americans who bought Mother's Day gifts online last year
29.1
Percent of shoppers who will buy Mother's Day gifts at discount stores
36
Percent of moms who would prefer to receive something homemade
24
Percent of daughters who plan to give something homemade
17
Percent of sons who plan to give something homemade
Sources: Business Pundit, Census, Credit Donkey, National Retail Federation, New York Citizen One
Carmel Lobello is the business editor at TheWeek.com. Previously, she was an editor at DeathandTaxesMag.com.
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