Finding missing children... with internet error messages?

An innovative new project designed to help recover missing children aims to turn 404 error messages into the new milk cartons

The NotFound Project is co-opting the idea of pictures of missing children appearing on milk cartons, by displaying photos of missing children on 404 error messages on the internet.
(Image credit: notfound.org)

Milk cartons were once commonly used to display pictures of missing children in hopes of getting clues to his or her disappearance. Now, a group called the NotFound Project wants to bring that tried-and-true method into the 21st century by publishing pictures of vanished children on the modern equivalent of wasted space: 404 error pages on the internet. The NotFound Project, which is a collaboration between two nonprofits called Missing Children Europe and Child Focus, asks websites to replace their generic 404 error pages with pages that inform the web users who've accidentally reached them about children from their area who are missing. Here, a guide to the innovative new project:

How does NotFound work?

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