'How Do You Know': 4 theories why it flopped

Reese Witherspoon's $120 million dramedy took in a surprisingly puny $7.6 million at the box office this weekend — prompting critical speculation

Reese Witherspoon reportedly banked a $15 million paycheck for the box-office bomb "How Do You Know."
(Image credit: Sony Pictures)

When, despite headliners like Reese Witherspoon, Paul Rudd, and Jack Nicholson, your $120 million comedy drama opens in eighth place, reaps a paltry $7.6 million at the box office, and is on track to be 2010's biggest flop, it's time to ask a few questions. Just how did director James L. Brooks' How Do You Know manage to tank so badly? (Watch the trailer for How Do You Know.) Here, four theories:

1. Witherspoon has lost her following

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