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Good Day, Bad Day
December 3, 2007
GOOD DAY FOR: Media consolidation, after Dell said it was forming a new marketing agency, in a joint venture with ad giant WPP Group, that will handle all $4.5 billion in Dell marketing over the next three years. Currently, Dell uses 800 firms worldwide for its advertisement and marketing. (AP in BusinessWeek.com)
BAD DAY FOR: Digging through the freezer, as only 20 percent of meat recalled due to reports of illness is recovered, suggesting that much of it gets eaten. For meat recalled due to USDA testing, however, the recovery rate is 62 percent. The USDA plans to start reporting the retailers selling meat subject to recall. There have been 54 recalls this year, up from 34 last year. (USA Today)
of The Week magazine.