Southwest Airlines ended its iconic first-come-first-serve “cattle call” boarding system yesterday, opting to let business-class passengers board first for an extra fee. The change is one of several Southwest announced as it tries to attract more business travelers. As CEO Gary Kelly explains, Southwest is seeking “to create a reason for people to give us more money.” (The New York Times, free registration required)
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The Bottom Line
November 8, 2007
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