The Bottom Line
Southwest Airlines ended its iconic first-come-first-serve “cattle call” boarding system yesterday, opting to let business-class passengers board first for an extra fee.
Southwest Airlines ended its iconic first-come-first-serve “cattle call” boarding system yesterday, opting to let business-class passengers board first for an extra fee. The change is one of several Southwest announced as it tries to attract more business travelers. As CEO Gary Kelly explains, Southwest is seeking “to create a reason for people to give us more money.” (The New York Times, free registration required)
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Create an account with the same email registered to your subscription to unlock access.
-
Are 'judge shopping' rules a blow to Republicans?
Today's Big Question How the abortion pill case got to the Supreme Court
By Joel Mathis, The Week US Published
-
Climate change is driving Indian women to choose sterilization
under the radar Faced with losing their jobs, they are making a life-altering decision
By Theara Coleman, The Week US Published
-
'A great culture will be lost if the EV brigade gets its way'
Instant Opinion Opinion, comment and editorials of the day
By Harold Maass, The Week US Published