This app wants to revolutionize the way you think about weather

From The Idea Factory, our special report on innovation

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(Image credit: iStockphoto)

If there's one thing your phone's app store might have too much of, it's weather apps. My search turned up more than 7,800 tools, including the Weather Channel and Yahoo Weather, all of which do basically the same thing: relay forecasts from remote weather stations across the country.

But maddeningly, despite this plethora of options, there are still times when we leave the house without an umbrella only to get caught in a freak rainstorm that our weather apps failed to predict. That's where a new smart app called Sunshine comes in. Sunshine wants to make weather forecasting more accurate and more personal by relying less on remote weather stations and more on real-time reporting from users.

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Jessica Hullinger

Jessica Hullinger is a writer and former deputy editor of The Week Digital. Originally from the American Midwest, she completed a degree in journalism at Indiana University Bloomington before relocating to New York City, where she pursued a career in media. After joining The Week as an intern in 2010, she served as the title’s audience development manager, senior editor and deputy editor, as well as a regular guest on “The Week Unwrapped” podcast. Her writing has featured in other publications including Popular Science, Fast Company, Fortune, and Self magazine, and she loves covering science and climate-related issues.