Dreams come true: Lucky Charms is releasing a marshmallow only box — with a catch
General Mills is giving the people — well, at least 10 of them — what they want: A box of Lucky Charms with just the marshmallows.
For years, fans have been asking for a marshmallow-only version of the cereal, and now that it's here, you have to enter a contest for your chance to win a box. From now until Oct. 18, interested parties 18 and older must take a photo of themselves holding an imaginary box of Lucky Charms, tag it #Lucky10Sweepstakes, and upload the image to Twitter, Facebook, or Instagram. "We wanted to have a little fun and connect with our fans," says Amanda Hill, associate marketing manager for Lucky Charms. "It needed to be easy and accessible for everyone to have a chance to win and celebrate what makes us, us — the marshmallows."
Although only 10 people will walk away with the limited-edition box of cereal, the fact that General Mills had rapper Biz Markie sing the contest rules to the tune of "Just a Friend" means we're all winners. Catherine Garcia
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.
-
The Week contest: Airport goodbyes
Puzzles and Quizzes
By The Week US Published
-
'We shouldn't be surprised that crypto is back'
Instant Opinion Opinion, comment and editorials of the day
By Justin Klawans, The Week US Published
-
How the national debt affects your finances
Rachel Reeves has changed the rules, but why does that matter?
By Marc Shoffman, The Week UK Published
-
Nobody seems surprised Wagner's Prigozhin died under suspicious circumstances
Speed Read
By Peter Weber Published
-
Western mountain climbers allegedly left Pakistani porter to die on K2
Speed Read
By Justin Klawans Published
-
'Circular saw blades' divide controversial Rio Grande buoys installed by Texas governor
Speed Read
By Peter Weber Published
-
Los Angeles city workers stage 1-day walkout over labor conditions
Speed Read
By Justin Klawans Published
-
Mega Millions jackpot climbs to an estimated $1.55 billion
Speed Read
By Catherine Garcia Published
-
Bangladesh dealing with worst dengue fever outbreak on record
Speed Read
By Catherine Garcia Published
-
Glacial outburst flooding in Juneau destroys homes
Speed Read
By Catherine Garcia Published
-
Scotland seeking 'monster hunters' to search for fabled Loch Ness creature
Speed Read
By Justin Klawans Published