Dreams come true: Lucky Charms is releasing a marshmallow only box — with a catch
General Mills is giving the people — well, at least 10 of them — what they want: A box of Lucky Charms with just the marshmallows.
For years, fans have been asking for a marshmallow-only version of the cereal, and now that it's here, you have to enter a contest for your chance to win a box. From now until Oct. 18, interested parties 18 and older must take a photo of themselves holding an imaginary box of Lucky Charms, tag it #Lucky10Sweepstakes, and upload the image to Twitter, Facebook, or Instagram. "We wanted to have a little fun and connect with our fans," says Amanda Hill, associate marketing manager for Lucky Charms. "It needed to be easy and accessible for everyone to have a chance to win and celebrate what makes us, us — the marshmallows."
Although only 10 people will walk away with the limited-edition box of cereal, the fact that General Mills had rapper Biz Markie sing the contest rules to the tune of "Just a Friend" means we're all winners. Catherine Garcia
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Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.
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