Make time for me: bespoke watches for everyone

New tales of customisation in the world of fine watches

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Until fairly recently, the concept of customising luxury watches was the preserve of elite collectors – a small and rarefied branch of haute horology catering to those who could afford exquisite one-off creations, often commanding six-figure sums. Customisation in the wider world of luxury is, of course, big business – from monogrammed bags to personalised vintage whisky, there’s something for everyone, with your name stamped/engraved or sewn on for added authenticity – but in the world of fine watches there are other things to consider, namely the desire to protect the traditional codes of design.

The case against customisation is a valid one in relation to the great horological brands that move stealthily when it comes to aesthetic changes and new releases. Put simply, you wouldn’t expect to find a customising tool on the Rolex website, because each model conforms strictly to in-house standards that are set according to heritage, design and technological advancements.

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