Design escapism: Carla Sozzani

The Week Portfolio pays a visit to 10 Corso Como Milan

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Milan's 10 Corso Como has been described as a bricks-and-mortar version of a magazine, with artfully arranged displays of Comme des Garçons shirting, Salvatore Ferragamo slip-ons and rare fragrances bringing printed pages to life. The concept store could also be likened to a scaled-down version of the Italian piazza— traditionally a place for people to shop, meet, and allow their mind to wander.

Entered through a set of stained-glass gates, a tour of the original 10 Corso Como takes in a short stroll through an overgrown courtyard—which the site’s retail space opens onto—past diners seated on modernist cast-iron furniture. There is a bookshop selling hard-to-find publications and artifacts—on a recent visit, the selection included titles on Italian fashion designer Walter Albini and the Memphis Group’s pastel-hued 1980s ceramics— and also a three-bedroom hotel, with a gallery on the upper oors. A visit to 10 Corso Como is a multisensory experience, shaped by the biography and eclectic taste of its founder, Carla Sozzani.

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