Jimmy Choo's new collection is inspired by punk band The Clash. It's maybe a little bit of a cliche to put it like this, but we also wanted to explore the "clash" between the sartorial and the more radical – the desire for change and a certain rebelliousness. I've always seen Jimmy Choo as owning this hybrid space, mixing these two elements. We've been around for some time now, so I wanted to hone the collection down to an idea: it's less about trying to do everything now but instead, concentrating on just a few elements and making the most of them.
One of my favourite new pieces is the Troy boot. The star-shaped stud has been important to the brand's identity for a long time, both for men's and women's shoes. Here I wanted to think about how to make it less obvious, less primary. The studs still convey a certain attitude and air of rebelliousness, but the execution is refined and almost formal. I like the functionality of this boot too; because there is an elasticated panel in it, once you've done up the laces you can still pull it on and off, almost like a Chelsea boot. It's the perfect boot for the modern man, because they can just as easily wear it with a tracksuit as with soft tailoring; how you interpret it comes down to the styling.
SANDRA CHOI has served as Jimmy Choo's creative director since the company's founding in 1996; jimmychoo.com
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Continue reading for free
We hope you're enjoying The Week's refreshingly open-minded journalism.
Subscribed to The Week? Register your account with the same email as your subscription.