Bodyform ad is the first ever to feature red ‘blood’ on a sanitary pad

The brand ditches blue liquid, saying ‘it’s about bloody time’ stigma around periods was erased

Bodyform blood ad
(Image credit: Bodyform)

Bodyform has made headlines as the first brand to make a TV advert featuring ‘blood’ on a sanitary pad rather than the traditional blue liquid.

The ad demonstrates the pad’s absorbency by having someone pour a vial of ‘blood’ - actually made from corn syrup and red food colouring - onto a pad, replacing the usual blue liquid used in adverts for sanitary products, the BBC reports.

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