Gambling sites told to remove ads for games aimed at children
Roughly 450,000 kids in England and Wales gamble every week
Regulators have ordered gambling websites to take down adverts for casino games that are targeted at children.
In an open letter to the gambling firms, the group of regulators, which includes the Gambling Commission and the Committee of Advertising Practice, said that gambling operators would face “sanctions” if they continued to post adverts that appeal to under 18s.
Games such as “Fluffy Favourites” and “Pirate Princess” were highlighted by regulators as examples that target underage players, reports The Independent. Their adverts feature “brightly-coloured cartoon characters” designed to “lure children into gambling.”
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
While some games are free-to-play, meaning users can gamble without paying money, Engadget says there are games where players can place bets “as high as £600.” This could be “particularly damaging” if a child got access.
It’s believed that almost half a million children in England and Wales gamble every week, The Independent reports. Nine thousand of them are classed as “problem gamblers”.
The clampdown comes in the wake of a report by The Times earlier this month that claims to have passed a dossier with examples of more than 30 games to the Advertising Standards Authority (ASA).
Professor Mark Griffiths, international gaming research chief at Nottingham Trent University, told the newspaper that free-to-play games were the primary risk for children classed as problem gamblers.
“Children are getting access via their mobile phone to these games in a much easier way than even five years ago”, he said.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Why Man United finally lost patience with ten Hag
Talking Point After another loss United sacked ten Hag in hopes of success in the Champion's League
By The Week UK Published
-
Who are the markets backing in the US election?
Talking Point Speculators are piling in on the Trump trade. A Harris victory would come as a surprise
By The Week UK Published
-
Crossword: November 3, 2024
The Week's daily crossword
By The Week Staff Published
-
How cybercriminals are hacking into the heart of the US economy
Speed Read Ransomware attacks have become a global epidemic, with more than $18.6bn paid in ransoms in 2020
By The Week Staff Last updated
-
Language-learning apps speak the right lingo for UK subscribers
Speed Read Locked-down Brits turn to online lessons as a new hobby and way to upskill
By Mike Starling Published
-
Brexit-hobbled Britain ‘still tech powerhouse of Europe’
Speed Read New research shows that UK start-ups have won more funding than France and Germany combined over past year
By Mike Starling Published
-
Playing Cupid during Covid: Tinder reveals Britain’s top chat-up lines of the year
Speed Read Prince Harry, Meghan Markle and Dominic Cummings among most talked-about celebs on the dating app
By Joe Evans Last updated
-
Brits sending one less email a day would cut carbon emissions by 16,000 tonnes
Speed Read UK research suggests unnecessary online chatter increases climate change
By Joe Evans Published
-
Reach for the Moon: Nokia and Nasa to build 4G lunar network
Speed Read Deal is part of the US space agency’s plan to establish human settlements on the lunar surface
By Mike Starling Last updated
-
iPhone 12 launch: what we learned from the Apple ‘Hi, Speed’ event
Speed Read Tech giant unveils new 5G smartphone line-up
By Mike Starling Last updated
-
Russian agency behind US election meddling ‘created fake left-wing news site’
Speed Read Facebook says real reporters were hired by fake editors to write about US corruption
By Holden Frith Published