How grammatical tweaks can radically alter support for public policies

Researchers find that policies that will impact "you" are looked at with skepticism. Those that involve "people" are viewed more favorably.

Voter, North Carolina
(Image credit: (Alex Wong/Getty Images) )

Besides choosing between candidates, many voters today will be deciding on one or more ballot initiatives. A good number of these are attempts to nudge people into taking desirable actions — say, changing organ-donation protocols from "opt in" to "opt out."

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