The strange world of USDA place labels

Place names qualified with "style" require very specific preparations or ingredients. Here are 25.

One of the jobs of the USDA's Food Safety and Inspection Service is to protect consumers by ensuring that food labels are accurate and not misleading. So it generally requires that when a product is described with a place name, e.g., Virginia Ham, it should actually come from that place. However, things aren't always that simple. Some place names are simply a convenient way to refer to a type of food: We don't expect that Swiss Cheese really comes from Switzerland, and we accept that certain adjectives — Italian, Chinese, Thai — name a certain food style or flavor profile apart from geographical origin.

The FSIS guidelines state that you can use a place name when a product doesn't come from that place if it is clearly part of a trademark name ("Swiss Chalet") or is qualified by the word "brand," as in "Milwaukee Brand Bacon, Made in Chicago, Illinois." You can also use place names to describe certain food preparation styles if they are qualified by the word "style," as in "Buffalo Style Chicken." However "style" is not always required, nor is it always allowed. And place names qualified with "style" require specific preparations or ingredients to be used. Because of these complications, the guidelines for place names on product labels can be quite complex. Here are 25 place names and the restrictions on their use on food labels.

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Arika Okrent

Arika Okrent is editor-at-large at TheWeek.com and a frequent contributor to Mental Floss. She is the author of In the Land of Invented Languages, a history of the attempt to build a better language. She holds a doctorate in linguistics and a first-level certification in Klingon. Follow her on Twitter.