This Japanese bra automatically unhooks when you find true love
Or so the company claims

Japanese lingerie manufacturer Ravijour wants women to trust their feelings when they think they've found true love. And, to help women decipher just what those true feelings are, the company's new bra unclasps whenever the wearer falls head over heels.
How does it work? Well, the bra contains what Ravijour rather grandiosely calls "true love" technology. It's actually a heart monitor built into the bra, and wirelessly connected to a smartphone app.
The company says that a part of the adrenal gland called the adrenal medulla secretes catecholamines when someone is aroused. These compounds — which includes epinephrine, norepinephrine, and dopamine — are responsible for humans' flight-or-fight response, and also interact with the reward center of the brain.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
According to the bra manufacturer, the more catecholamines you have in your system, the faster your heart beats. They say their research has helped them determine the specific heart rate parameters that distinguish between a simple flirtation, an attraction you'll regret in the morning, and true love.
When the woman meets a person who catches her attention — therefore raising her heart rate — the front clasp will start to glow pink. Once the woman's heart rate reaches a certain threshold, the bra will unclasp. This will let her, as well as anyone in the room, know that she's found her mate.
The creators claim that since this bra knows how women really feel, men will know when its time to approach or back off. They say it will prevent grabby men from being able to take off an unwilling woman's bra, making it a sort of modern day chastity belt for your breasts.
One thing they don't explain: How the woman will be able to personally take off the bra — or what would happen if the woman's heart rate was elevated due to other activities. Running a marathon, chasing after rambunctious children, getting angry at your roommates, or being scared while watching a horror movie: All those situations aren't an opportune time to let everything hang free.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Michelle Castillo is a freelance writer and editor and a pop culture junkie. Her work has appeared in TIME, the Los Angeles Times and CBS News.
-
How wild horses are preventing wildfires in Spain
Under The Radar The animals roam more than 5,700 hectares of public forest, reducing the volume of combustible vegetation in the landscape
By Chas Newkey-Burden, The Week UK Published
-
The Week contest: Soundproof web
Puzzles and Quizzes
By The Week US Published
-
6 dream homes with chef’s kitchens
Feature Featuring a house with two kitchen islands in Utah and a kitchen with a stove nook in New York
By The Week US Published