The White House’s ‘long game’ on Obamacare

The Obama administration announced that it had signed up 2.1 million people in private health plans and 4.4 million in Medicaid by the Jan. 1 deadline.

What happened

After a last-minute enrollment spike, the Obama administration announced that it had signed up 2.1 million people in private health plans and 4.4 million in Medicaid under the Affordable Care Act by the Jan. 1 deadline for coverage to begin with the new year. With the HealthCare.gov Web portal now operating effectively for most users, the White House began pressing its campaign to enroll millions more by the March 31 deadline to have health coverage in 2014 or pay a penalty. “We’re focused on the long game for March 31,” one White House official told Politico.com. Massachusetts’s experience in launching its similar Romneycare health reform in 2006, the official said, “shows that people come in at the end.”

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