Radiant orchid: How Pantone picks its color of the year

Pinkish-purple is the new black

Pantone color
(Image credit: (AP Photo/Pantone))

On Thursday Pantone, a company that forecasts color trends and sells color swatches, announced the "it" color of 2014: "Pantone 18 3224 Radiant Orchid," otherwise known as pinkish-purple.

In a press release, Pantone sung the color's praises. The "surprisingly versatile" color complements many shades of green, as well as turquoise, teal, and light yellows, says the company.

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Carmel Lobello is the business editor at TheWeek.com. Previously, she was an editor at DeathandTaxesMag.com.