Shopping: Navigating the holiday deal season

With fewer days than usual between Thanksgiving and Christmas, many retailers are changing the rules.

Attention, shoppers: In case you haven’t noticed, the holiday season is here, said Laura Petrecca in USA Today. But those looking for end-of-year deals might be in for some befuddlement. “There are so many confusing promotions going on, it could make shoppers just want to regift items they have in their closets.” With fewer days than usual between Thanksgiving and Christmas, many retailers are changing the rules. Walmart.com, for example, is offering hundreds of Black Friday deals on Thanksgiving, and will launch 20 Cyber Monday deals a day early for its mobile app customers, Facebook fans, and email subscribers. And other stores, like Macy’s and Amazon.com, have pulled out all the stops, launching their deal seasons up to a week early “as retailers feel pressure to ring up sales.” But here’s some good advice for shoppers who “are trying to take advantage of new shopping patterns”: Pace yourself. Make a list of the top items you want to buy and “snap them up” when you find a decent price, but don’t “go crazy over saving a few bucks.”

Tech tools can help you find good deals, said Eric Ravenscraft in Lifehacker.com. Check out BFAds.net, for example, a website that “collects as many leaked advertisements as possible, as well as retail news, store hours, and other relevant information” that could give you the inside scoop on upcoming deals. SlickDeals.net offers a companion app—available in Android and iOS versions—that will send you “notifications for when new ads leak” and let you “create your own shopping lists to plan your attack.” And if you’re buying online, don’t forget to do some comparison shopping. As long as you know what you want, websites like CamelCamelCamel.com and GetInvisibleHand.com let you track certain items’ prices.

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