How Facebook knows if you're going to break up before you do

It's really pretty elementary

Couple on computer
(Image credit: (Thinkstock))

If your relationship is Facebook official and you're still getting ads for JDate and Plenty of Fish in your news feed, the social networking site may have realized something you haven't: You and your significant other are headed for Heartbreak Hotel.

A new paper co-authored by Cornell University computer scientist Jon Kleinberg and Facebook engineer Lars Backstrom suggests Facebook data can not only predict whom you're in a relationship with, but if the relationship will go kaput.

The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.

Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.

Sign up
Latest Videos FromThe Week

Emily Shire is chief researcher for The Week magazine. She has written about pop culture, religion, and women and gender issues at publications including Slate, The Forward, and Jewcy.