Why your brain thinks Starbucks is way under-priced

You'd probably pony up a little more for that orange mocha frappuccino

Starbucks
(Image credit: (Wang Chengyun/Xinhua Press/Corbis))

What's the most you'd pay for a small coffee at Starbucks? $2.50? $3.00?...$3.50?

That's the question German neuroscientist Kai-Markus Müller set out to answer in a recent study. And he found that we're significantly underpaying for our overpriced coffee — or at least we think we are.

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Carmel Lobello is the business editor at TheWeek.com. Previously, she was an editor at DeathandTaxesMag.com.