The cupcake bubble has finally burst

Ahhh! Sprinkles everywhere!

Cupcakes
(Image credit: CC BY: Tim Parry)

The fancy-cupcake bubble has finally burst, says The Wall Street Journal. Crumbs Bakery, one of the rather dainty industry's leaders, has seen its stock price crumble to $1.43. In the summer of 2011, Crumbs was trading above $13 per share. Is this the end of a delicious era?

It started, as all good things in the last 20 years have, on HBO. Your typical scene from Sex and the City showed Carrie and Miranda sitting on a bench or in a trendy brunch joint chatting about sex and relationships. But in an industry-launching exception, the bench/brunch place in one scene were replaced by the exterior of Magnolia Bakery on Manhattan's Bleeker Street... and the characters were eating cupcakes.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us