New York Mayor Michael Bloomberg this week stepped up his already prominent role in the debate over gun control, announcing that he would spend $12 million of his own money on an advertising campaign to pressure Congress into expanding background checks for gun buyers. The ads—one of which features a gun-wielding hunter saying “background checks have nothing to do with taking guns away from anyone”—will target 15 senators in 13 states. Later this month, Senate Majority Leader Harry Reid is expected to put a gun-control package to a vote, having removed the assault weapons ban that he felt lacked sufficient support in Congress.

National Rifle Association chief Wayne LaPierre has finally “met his match,” said Newsday in an editorial. On NBC’s Meet the Press, he said Bloomberg “can’t spend enough of his $27 billion to try to impose his will on the American public.” But what has LaPierre’s gun lobby been doing all these years, if not imposing its will on Congress with the help of “millions of dollars happily anted up by American firearms manufacturers?” LaPierre is just sore that the NRA—with 4.5 million members and a $300 million budget—is finally being rivaled in funding and fervor.

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