Will Apple stock ever reach $700 again?

The iPhone maker's once high-flying share price has been diving for months, and sank even further Thursday. Are Apple's best days behind it?

Can CEO Tim Cook lead Apple back to the share-price promised land?
(Image credit: AP Photo/Eric Risberg)

Just last year, Apple was a tech investor's dream, and its stock hit $700 in September as gadget junkies snapped up Apple's industry-dominating iPhones and iPads. Since then, however, Apple's stock has been in a prolonged slide. Even when the company announced better-than-expected quarterly profits of $13.1 billion and record sales of (47.8 million) and iPads (22.9 million), its stock dove by as much as 12 percent early Thursday. What went wrong? Apple's profits went flat, fueling fears that its dominance is slipping as it tweaks old gadgets instead of unveiling game-changing new ones. With Samsung and other rival smartphone and tablet makers making gains, Apple's stock is now trading around $450, and some analysts wonder whether the company can ever climb back to its peak. "Apple's been on top for so long now," says Matt Warman in Britain's Telegraph, "there is only one way it can go."

Indeed, Apple shares will never get back to $700, says The Economist. The stock has recovered after being "mauled by bears" before, but this time is different. The company's visionary co-founder, Steve Jobs, is dead, and since his passing in 2011, Apple "has concentrated on sprucing up its existing products." These days, tech blogs are buzzing about Samsung's latest Galaxy smartphone, due out in March, the way they used to about iPhones. The nearest thing Apple has to the next big thing is an iTV, expected later this year, but it will have plenty of competition out of the gate and is "no surefire blockbuster."

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Harold Maass, The Week US

Harold Maass is a contributing editor at The Week. He has been writing for The Week since the 2001 debut of the U.S. print edition and served as editor of TheWeek.com when it launched in 2008. Harold started his career as a newspaper reporter in South Florida and Haiti. He has previously worked for a variety of news outlets, including The Miami Herald, ABC News and Fox News, and for several years wrote a daily roundup of financial news for The Week and Yahoo Finance.