Apple: Cheap iPhone will 'never be in the future of Apple products'
The company's head of worldwide marketing shoots down rumors from The Wall Street Journal and Bloomberg
Earlier this week, The Wall Street Journal and Bloomberg independently confirmed with their sources that Apple was working on a cheaper iPhone built from lower quality parts — which we took with a dose of healthy skepticism.
On Thursday, those rumors were shot down by Apple's SVP of worldwide marketing, Phil Schiller, who told the Shanghai Evening News that a potentially cheaper iPhone will "never be in the future of Apple products." The Next Web confirmed with Apple that the interview was official. Here's what Schiller said:
Still, perhaps we should take this new report with a grain of salt. Early Friday morning, Reuters rescinded a report piggybacking on the Chinese original, titled "Apple exec dismisses cheaper phone as a market share grab — report," claiming the Shanghai Evening News' article made "substantial changes to its content" after it was published. BGR notes that the "full extent of the updates is unclear and the original article remains posted on the Shanghai Evening News website."
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Meanwhile, Bryan Bishop at The Verge points out that while Schiller's comments appear to contradict reporting by the WSJ and Bloomberg, Apple has demonstrated an obvious willingness to depart from public statements in the past.
New York Times technology reporter Brian X. Chen weighs in:
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