Apple: Cheap iPhone will 'never be in the future of Apple products'

(Image credit: Justin Sullivan/Getty Images)

last updated 8 January 2015

Earlier this week, The Wall Street Journal and Bloomberg independently confirmed with their sources that Apple was working on a cheaper iPhone built from lower quality parts — which we took with a dose of healthy skepticism.

On Thursday, those rumors were shot down by Apple's SVP of worldwide marketing, Phil Schiller, who told the Shanghai Evening News that a potentially cheaper iPhone will "never be in the future of Apple products." The Next Web confirmed with Apple that the interview was official. Here's what Schiller said:

Every product that Apple creates, we consider using only the best technology available. This includes the production pipeline, the Retina display, the unibody design, to provide the best product to the market… Despite the popularity of cheap smartphones, this will never be the future of Apple's products. In fact, although Apple's market share of smartphones is just 20 percent, we own 75 percent of the profit. [The Next Web]

Still, perhaps we should take this new report with a grain of salt. Early Friday morning, Reuters rescinded a report piggybacking on the Chinese original, titled "Apple exec dismisses cheaper phone as a market share grab — report," claiming the Shanghai Evening News' article made "substantial changes to its content" after it was published. BGR notes that the "full extent of the updates is unclear and the original article remains posted on the Shanghai Evening News website."

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Chris Gayomali is the science and technology editor for TheWeek.com. Previously, he was a tech reporter at TIME. His work has also appeared in Men's Journal, Esquire, and The Atlantic, among other places. Follow him on Twitter and Facebook.

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