Earlier this week, The Wall Street Journal and Bloomberg independently confirmed with their sources that Apple was working on a cheaper iPhone built from lower quality parts — which we took with a dose of healthy skepticism.
On Thursday, those rumors were shot down by Apple's SVP of worldwide marketing, Phil Schiller, who told the Shanghai Evening News that a potentially cheaper iPhone will "never be in the future of Apple products." The Next Web confirmed with Apple that the interview was official. Here's what Schiller said:
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