How your cup's color changes the taste of your drink

That tasty hot chocolate would be even tastier if you were sipping it out of an orange mug

Hot chocolate
(Image credit: Thinkstock)

In the mood for a cup of hot chocolate? Do yourself a favor: Drink it from an orange cup.

New research from the Journal of Sensory Studies says different colored cups can affect the perceived flavor of beverages. "The color of the container where food and drink are served can enhance some attributes like taste and aroma," said study co-author Betina Piqueras-Fiszman, a researcher at the Universitat Politècnica de València in Spain and the University of Oxford in the United Kingdom.

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Jessica Hullinger

Jessica Hullinger is a writer and former deputy editor of The Week Digital. Originally from the American Midwest, she completed a degree in journalism at Indiana University Bloomington before relocating to New York City, where she pursued a career in media. After joining The Week as an intern in 2010, she served as the title’s audience development manager, senior editor and deputy editor, as well as a regular guest on “The Week Unwrapped” podcast. Her writing has featured in other publications including Popular Science, Fast Company, Fortune, and Self magazine, and she loves covering science and climate-related issues.