Somewhere along the line, political consultants must have told politicians and their spokespeople to repeat their answers over and over again. The logic behind their recommendation: News organizations often have space for only a single quote per person, so if you utter the same sentence over and over again, they'll be forced to use it.
That may have worked many years ago, but it doesn't work anymore. Today's reporters shame repetitive pols by releasing the video of their full, evasive, interview. And it's not just broadcast reporters who shame obfuscating politicians — print reporters often post the video to their newspaper websites as well.
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