The Oregon dad who used his scantily clad daughter to sell his Datsun

The old adage "sex sells" gets a strange, uncomfortable twist

Lexxa Ridley leans suggestively into the hood of her father's Datsun in a photo used to sell the aging car on eBay.
(Image credit: eBay)

When an Oregon man wanted to sell his 1977 Datsun on eBay, he tapped into his inner sleazy used-car salesman and procured a sexy young woman to help make his old vehicle look hot. The problem? That scantily clad woman is his 20-year-old daughter, Lexxa. On his eBay listing, Kim Ridley showcases his daughter in a myriad of provocative positions around the banana-yellow car. In one shot, the vehicle is viewed through Lexxa's bare legs. In another, the tattooed girl is draped over the hood, revealing her cleavage, bra, and come-hither stare. In yet another, Lexxa leans against the trunk of the car, throwing her butt and her smirk toward the camera. Ultimately, Ridley sold the car, which had 49,964 miles on it, for $7,500 on Nov. 15. So, regrets? Ridley has few. "If I felt bad about it, I wouldn't do it," he tells AdWeek.

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Lauren Hansen

Lauren Hansen produces The Week’s podcasts and videos and edits the photo blog, Captured. She also manages the production of the magazine's iPad app. A graduate of Kenyon College and Northwestern University, she previously worked at the BBC and Frontline. She knows a thing or two about pretty pictures and cute puppies, both of which she tweets about @mylaurenhansen.