Why Apple's events matter

Apple, more than any other entity, has shown the world how technology and the hardware and software at its core can interact with and enrich our lives

Apple CEO Tim Cook unveils the iPhone 5, which is smaller, lighter, and faster than its predecessor.
(Image credit: REUTERS/Beck Diefenbach)

Didja buy your iPhone 5 yet?

Whenever Apple launches a new product, people who are not obsessive Apple geeks usually react in one of three ways. First there are folks (like me) who are interested to find out what Apple has done. I respect their culture of secrecy, although it seems to have failed them this time around, as there were no surprises when the iPhone 5 was announced.

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Marc Ambinder

Marc Ambinder is TheWeek.com's editor-at-large. He is the author, with D.B. Grady, of The Command and Deep State: Inside the Government Secrecy Industry. Marc is also a contributing editor for The Atlantic and GQ. Formerly, he served as White House correspondent for National Journal, chief political consultant for CBS News, and politics editor at The Atlantic. Marc is a 2001 graduate of Harvard. He is married to Michael Park, a corporate strategy consultant, and lives in Los Angeles.