Will Amazon's same-day delivery destroy retail stores?

The Financial Times says the online giant is rolling out a faster delivery service, undercutting one of the last advantages of a physical store: Instant gratification

Amazon is rumored to be moving to near-instant gratification: Order something in the morning and get it that afternoon with the allusive same-day delivery.
(Image credit: cogdogblog)

Amazon will soon start offering same-day delivery to its customers, a move that could doom brick-and-mortar stores, says Barney Jopson at Britain's The Financial Times. (Amazon says it doesn't comment on "rumors and speculation.") The online giant has long enjoyed a price advantage over its physical competitors because it doesn't have to tack on state sales taxes, which can run up to $100 or more on items like laptops. The secret behind the tax dodge: Amazon's physical presence is limited to its huge warehouses, which are largely located in low-tax states. The advantage has infuriated retailers from Walmart to local mom-and-pops, and Amazon has fought legal efforts to level the playing field. But now, Amazon has agreed to start adding sales taxes in many states as part of a strategy to open up new distribution centers all over the country that can offer same-day deliveries. And "if Amazon can deliver to work or home in three or four hours," says Jopson, "then why bother with the store?" Will Amazon's same-day delivery system destroy the physical retail industry?

Yes. Retailers don't stand a chance: "Same-day delivery has long been the holy grail of internet retailers," and if Amazon can pull it off, it will "permanently alter how we shop," says Farhad Manjoo at Slate. "To put it more bluntly: Physical retailers will be hosed." Brick-and-mortar stores have been clinging to instant gratification to lure customers, but same-day delivery "offers gratification that's even more instant: Order something in the morning and get it later in the day, without doing anything else. Why would you shop anywhere else?"

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