Good day, bad day: May 10, 2012

GOOD DAY FOR:

Reverse psychology

New research finds that protests against JC Penney ads featuring lesbian moms and their children have actually bolstered customers' opinion of the brand. [Business Insider]

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Sleeping with the fishes

A contracting firm releases its plans for a super-luxurious underwater hotel in Dubai. [The Daily What]

Immediate payoffs

The Obama campaign raises $1 million in the first 90 minutes after the president publicly endorses gay marriage. [BuzzFeed]

BAD DAY FOR:

Blemishing the historical record

A Ferrari leaves skid marks on a 600-year-old wall in China while performing a publicity stunt atop the Ming Dynasty-era monument. [TIME]

Freedom-referencing milestones

New York's One World Trade Center may not reach its planned (and symbolic) height of 1,776 feet thanks to a decision to eliminate the cladding that would have surrounded its mast. [Gothamist]

Treating class clowns like dogs

A Florida high school teacher is in hot water for forcing misbehaving students to wear a bulky plastic collar called "the cone of shame."[Opposing Views]

For more winners and losers see: Good day, bad day: May 9, 2012