Magic City: 'Mad Men plus more sex'?

With a retro setting and period fashions, Starz's new drama attempts to capitalize on Mad Men's success — that is, when the characters are wearing any clothes at all

Miami hotelier Ike Evans battles mobsters, unions, and family drama in Starz' retro series "Magic City."
(Image credit: 2012 Starz Entertainment)

Attempts to replicate the stylish retro-drama success of AMC's Mad Men have been hit and miss, resulting in a dull rip-off (NBC's The Playboy Club), a marginally-better soap opera (ABC's Pan Am), and one riveting exception (BBC's The Hour). Starz is the latest network to play this card, premiering its ambitious new retro drama Magic City over the weekend. Described by LA Weekly as "Mad Men + plus more sex + a hint of The Sopranos," the series is set at a haute Miami Beach hotel in 1959, and centers on dashing hotelier Ike Evans (Grey Anatomy's Jeffrey Dean Morgan) as he attempts to keep his business afloat in the face of mob entanglements, union strikes, and family strife. Starz' previous attempts at highbrow cable drama, Boss and Spartacus, produced mixed results. Does Magic City deserve to be compared to Mad Men?

Yep. And then some: At first glance, Magic City seems like another Mad Men rip-off that's destined to fall far short, says Ali Trachta at LA Weekly. But it doesn't for a number of reasons. One is this "undeniably sexy and tantalizing" show's commitment to frank eroticism — it takes less than 30 seconds for the first bare butt to appear. But the storyline is strong, too, thanks to intriguing Sopranos-like mob subplots and agreeably complicated familial relations. All in all, "one of the stronger pilots we've seen in a while."

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