For those who have everything: Scratch-n-Sniff jeans
Men who are too lazy to wash their pants regularly can put away the Febreze.
Men who are too lazy to wash their pants regularly can put away the Febreze. A line of raspberry-scented Scratch-n-Sniff jeans has just been introduced by Montreal-based Naked & Famous Denim. The manufacturer achieves this unlikely effect by baking a coating of scent-filled microcapsules into the fabric, which can apparently be laundered at least five times before the magic fades. A year ago, these “mad hatters of the boutique jean world” released glow-in-the-dark jeans. There’s no word from them yet if other scents—or a women’s line—will eventually be available.
$151, nakedandfamousdenim.com
Source: Discovery.com
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Gandhi arrests: Narendra Modi's 'vendetta' against India's opposition
The Explainer Another episode threatens to spark uproar in the Indian PM's long-running battle against the country's first family
By Harriet Marsden, The Week UK
-
How the woke right gained power in the US
Under the radar The term has grown in prominence since Donald Trump returned to the White House
By Chas Newkey-Burden, The Week UK
-
Codeword: April 24, 2025
The Week's daily codeword puzzle
By The Week Staff