Men who are too lazy to wash their pants regularly can put away the Febreze. A line of raspberry-scented Scratch-n-Sniff jeans has just been introduced by Montreal-based Naked & Famous Denim. The manufacturer achieves this unlikely effect by baking a coating of scent-filled microcapsules into the fabric, which can apparently be laundered at least five times before the magic fades. A year ago, these “mad hatters of the boutique jean world” released glow-in-the-dark jeans. There’s no word from them yet if other scents—or a women’s line—will eventually be available.
$151, nakedandfamousdenim.com
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Create an account with the same email registered to your subscription to unlock access.
