Men who are too lazy to wash their pants regularly can put away the Febreze. A line of raspberry-scented Scratch-n-Sniff jeans has just been introduced by Montreal-based Naked & Famous Denim. The manufacturer achieves this unlikely effect by baking a coating of scent-filled microcapsules into the fabric, which can apparently be laundered at least five times before the magic fades. A year ago, these “mad hatters of the boutique jean world” released glow-in-the-dark jeans. There’s no word from them yet if other scents—or a women’s line—will eventually be available.
$151, nakedandfamousdenim.com
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