Feature

Spotlight

Kalle Lasn

Kalle Lasn “did not invent the anger” behind the Occupy Wall Street protests, said William Yardley in The New York Times. “But he did brand it.” The founder and editor of the anti-consumerist magazine Adbusters has spent “much of his career skewering corporate America.” As a former market researcher, he knows the value of messaging, but he didn’t imagine that the Twitter hashtag he helped create in July—#OccupyWallStreet—­would trigger a global movement. “This is what Adbusters has done for the past 20 years,” he says. “To come up with these memes and to propagate them.”

The 69-year-old Estonian-born Canadian, who lives on a farm outside Vancouver, can’t remember whether he or a colleague first came up with the idea of an encampment in lower Manhattan, said Mattathias Schwartz in The New Yorker. But this year’s Egyptian protests inspired Adbusters to write in June that  “America needs its own Tahrir.” Lasn encouraged the campers in Zuccotti Park to zero in on a clear message, just as the protesters in Cairo had done, and was disappointed when no single demand materialized. But he sees more “opportunity than defeat” in the protesters’ eviction from Zuccotti. “The chessboard has been overturned,” Lasn says, “and now a new game begins!”

Recommended

Xi Jinping reportedly reaffirms relationship with North Korea
North Korean Supreme Leader Kim Jong Un and Chinese President Xi Jinping.
Alarming Alliances

Xi Jinping reportedly reaffirms relationship with North Korea

10 things you need to know today: November 26, 2022
Former President Donald Trump.
Daily briefing

10 things you need to know today: November 26, 2022

Pay dispute causes mass protests at world's largest iPhone factory
A Foxconn factory in Shenzen, China.
Problems in China

Pay dispute causes mass protests at world's largest iPhone factory

German national team shows support for LGBTQ community during World Cup protest
The German national soccer team protests during the 2022 World Cup.
Standing Together

German national team shows support for LGBTQ community during World Cup protest

Most Popular

Writer E. Jean Carroll files new lawsuit against Trump
E. Jean Carroll speaks onstage during the How to Write Your Own Life panel at the 2019 Glamour Women Of The Year Summit at Alice Tully Hall on November 10, 2019 in New York City.
new case

Writer E. Jean Carroll files new lawsuit against Trump

Officials share 'death note' found on Walmart gunman's phone
FBI agent outside of Walmart.
tragic details

Officials share 'death note' found on Walmart gunman's phone

Georgia Supreme Court reverses decision to block 6-week abortion ban
abortion rights protest photo
Back and forth

Georgia Supreme Court reverses decision to block 6-week abortion ban