What the experts say

Game plan for emerging markets; Avoid your employer’s stock; More bucks for your used car

Game plan for emerging markets

Smart investors know that emerging markets “offer growth found nowhere else,” said Scott Cendrowski in Fortune. But most people are playing these fast-growing markets all wrong. The most common strategy is to buy big multinationals, because their broad bases of operations offer stability. But experts say that approach now has a big downside: “When you buy multinationals for emerging markets, you also buy their sagging developed markets businesses.” For example, Yum Brands, which owns KFC and Taco Bell, has grown 20 percent a year in China over the past five years, but it’s also fallen 6 percent annually in the U.S. That leaves growth “too watered down,” says investment adviser Robert Holderith. A smarter bet is to buy funds based directly on emerging markets; their volatility has declined over the past decade while dividends remain high.

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