Kohl's Rebecca Black commerical: 'Most annoying Black Friday ad ever'?
The department store hopes to get holiday shoppers in the door by spoofing Black's "Friday" — but might end up just irritating everyone instead

The video: Earlier this year, teenager Rebecca Black became an unlikely viral sensation when her vanity music video "Friday" went big. The world was strangely captivated by the moronically simple lyrics — "Yesterday was Thursday, Thursday/Today is Friday, Friday/We we we so excited" — and earnest, wholesome teen convertible rides. Now, Kohl's is trying to capitalize on that popularity with a Black Friday ad that plays off the viral hit. In the ad (watch it below), an eager young woman giddily shops at the department store while singing, "It's Black Friday, Black Friday, something that rhymes with Friday." The video ends with the Black Friday shopper singing, "Can't get this darn song out of my head."
The reaction: "Is this the most annoying Black Friday ad ever?" asks Daisy Dumas at Britain's Daily Mail. It could well be, but "love it or hate it, the saccharine commercial has succeeded in catching attention." And really, "it was inevitable that a retailer would use the most infamous song about Friday ever recorded to promote their biggest Friday of the year," says Asa Hawks at Starcasm. I'll admit it's "cute," says Andrew Unterberger at Pop Dust. But Rebecca Black went viral in the spring. This is a little late, no? Have a look for yourself:
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Today's political cartoons - March 30, 2025
Cartoons Sunday's cartoons - strawberry fields forever, secret files, and more
By The Week US Published
-
5 hilariously sparse cartoons about further DOGE cuts
Cartoons Artists take on free audits, report cards, and more
By The Week US Published
-
Following the Tea Horse Road in China
The Week Recommends This network of roads and trails served as vital trading routes
By The Week UK Published