Abercrombie to The Situation: We'll pay you not to wear our clothes
The sexy-preppy stalwart issues a statement begging the Jersey Shore star to put some distance between its image and his abs

Typically, brands pay celebrities to wear their clothes, but Tuesday night, Abercrombie & Fitch inverted the equation. The preppy clothier issued a statement calling on Jersey Shore's Mike "The Situation" Sorrentino, who favors A&F gear, to "wear an alternate brand" on camera, saying it was "deeply concerned" with the oft-reinforced association between the train-wreck star and its clothing. Given that one of A&F's biggest sellers is a graphic tee emblazoned with "The Fitchuation," it's unclear whether the press release is merely a publicity ploy. One thing is for certain: This particular situation has commentators cracking wise. Here, a sampling:
I'm confused here
Abercrombie's desire to distance itself from The Situation would seem to imply that the brand doesn't want to be associated with "shallow, materialistic people willing to spend unseemly amounts on ugly T-shirts in a desperate attempt to fit in and/or cling to an ideal of youth," says Sean O'Neal at The Onion's A.V. Club. Yeah, that's "hardly the clientele they want [and attract] at Abercrombie & Fitch."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Be thankful
"Abercrombie should be grateful for any link between their attire and the zeitgeist," says Megan Gibson at TIME. "Frankly, we haven't thought about the brand this much since LFO's 'Summer Girls,' and that was back in 1999."
Unanswered questions
"So, what's going on here? Some kind of joint PR stunt?" asks Caroline Bankoff in New York. "Or is A&F just experiencing the shame and regret countless grenades have felt upon waking up at 1209 Ocean Terrace after an epic night at Karma and realizing what, exactly, it means to sign a release form?"
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Don't tell Heidi Montag
"This could start a whole new trend. I can imagine Heidi Montag hitting up a retailer, saying, 'You better pay me or I'll start wearing your clothes in public,'" says The Boston Herald. "That is, if anyone cared about Heidi Montag any more."
What about me?
"I never wear Abercrombie clothes," says Jen Chaney in The Washington Post. "Can I have five bucks?"
-
Today's political cartoons - March 29, 2025
Cartoons Saturday's cartoons - my way or Norway, running orders, and more
By The Week US Published
-
5 tactically sound cartoons about the leaked Signal chat
Cartoons Artists take on the clown signal, baby steps, and more
By The Week US Published
-
Roast lamb shoulder with ginger and fresh turmeric recipe
The Week Recommends Succulent and tender and falls off the bone with ease
By The Week UK Published