Leonard Stern, 1922–2011
The TV writer who laughed all the way to the blank
As a prolific television writer and producer, Leonard Stern helped create gag-filled shows, including The Honeymooners and Get Smart. But outside Hollywood, his most enduring contribution to comedy was Mad Libs—the fill-in-the-blank parlor game he accidentally invented in 1953 with humorist Roger Price, while trying to describe a character’s nose. “I asked Roger for an idea for an adjective, and before I could tell him what it was describing, he threw out ‘clumsy’ and ‘naked,’” Stern said in 2008. Both men burst out laughing, and they quickly wrote up a batch of zany stories with blanks for missing words. The book series became a publishing sensation, selling over 110 million copies to date.
The son of a New York City auctioneer, Stern got his start in show business at the age of 16, when he began writing jokes for comedian Milton Berle’s radio show, said the Los Angeles Times. He soon made the jump to TV, and over the next four decades worked on 23 shows, picking up Emmys for his contributions to The Phil Silvers Show and Get Smart. As head writer on The Steve Allen Show in the late ’50s, he persuaded the host to ask the “audience for an adjective and noun to describe comedian Bob Hope,” said The Washington Post. The memorable result: “And here’s the scintillating Bob Hope, whose theme song is ‘Thanks for the Communist.’”
“Sales for the fun word books exploded” after that show, said PopEater.com. But “even with Mad Libs a success, Stern continued writing and producing,” creating the 1971 Rock Hudson show McMillan & Wife and directing the 1979 film Just You and Me, Kid, starring George Burns and Brooke Shields.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
The ultimate films of 2025 by genreThe Week Recommends From comedies to thrillers, documentaries to animations, 2025 featured some unforgettable film moments
-
Political cartoons for January 3Cartoons Saturday's political cartoons include citizen journalists, self-reflective AI, and Donald Trump's transparency
-
Into the Woods: a ‘hypnotic’ productionThe Week Recommends Jordan Fein’s revival of the much-loved Stephen Sondheim musical is ‘sharp, propulsive and often very funny’
-
Joanna Trollope: novelist who had a No. 1 bestseller with The Rector’s WifeIn the Spotlight Trollope found fame with intelligent novels about the dramas and dilemmas of modern women
-
Frank Gehry: the architect who made buildings flow like waterFeature The revered building master died at the age of 96
-
R&B singer D’AngeloFeature A reclusive visionary who transformed the genre
-
Kiss guitarist Ace FrehleyFeature The rocker who shot fireworks from his guitar
-
Robert Redford: the Hollywood icon who founded the Sundance Film FestivalFeature Redford’s most lasting influence may have been as the man who ‘invigorated American independent cinema’ through Sundance
-
Patrick Hemingway: The Hemingway son who tended to his father’s legacyFeature He was comfortable in the shadow of his famous father, Ernest Hemingway
-
Giorgio Armani obituary: designer revolutionised the business of fashionIn the Spotlight ‘King Giorgio’ came from humble beginnings to become a titan of the fashion industry and redefine 20th-century clothing
-
Ozzy Osbourne obituary: heavy metal wildman and lovable reality TV dadIn the Spotlight For Osbourne, metal was 'not the music of hell but rather the music of Earth, not a fantasy but a survival guide'