Did Bernanke's press conference accomplish anything?

The Federal Reserve chairman goes on a historic first date with the media. But will Bernanke's willingness to take questions help the economy?

Federal Reserve Chairmen Ben Bernanke held a historic first press conference Wednesday and while it was good PR for the bank the chairman may have been vague on details.
(Image credit: REUTERS/Jason Reed)

On Wednesday, Federal Reserve Chairman Ben Bernanke held the first press conference in the history of the central bank. Bernanke did not deviate much from the cautious "Fedspeak" typically used by the nation's top bankers — he expounded on the need to generate faster economic growth and create more jobs while keeping inflation in check — but he made news simply by fielding questions, peeling back the curtain at least a bit on an institution that, for much of its history, has been shrouded in secrecy. "He mostly retraced familiar ground, and the markets rose only slightly as he spoke, suggesting that investors learned little of consequence," says Binyamin Appelbaum in The New York Times. If that's the case, did the Fed chairman really accomplish anything by speaking with the press?

Yes. This was a public-relations win: In PR terms, Bernanke holding a press conference could only be topped by "the Pope guest-hosting Saturday Night Live," says Gregg Easterbrook at Reuters. The Fed chairman seems to believe that he should be "more accountable to the public," and "more power to him" for answering questions with humility and "admirable honesty." Given the tricky policy questions facing the central bank, it's good to "finally have a Federal Reserve chairman willing to explain himself to the public."

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