Sylvester Stallone: The Rambo of fashion
The action star is launching a menswear line inspired by his biggest roles, Rocky and Rambo. No, really, he is
Sylvester Stallone isn't a fashion icon... yet. The macho action-film star whose most famous characters wore sweatsuits or camouflage is launching a men's clothing line in 2012 based on his two biggest roles — Rocky and Rambo. The business will take his nickname — it will be called Sly Inc — and include everything from jeans and shirts to watches and, eventually, grooming products. "I thought the time is now," Stallone said, according to Women's Wear Daily. "I've lived a life where I know what has worked and what hasn't worked. Clothing is the first step to building a character." The idea is already drawing plenty of giggles. Here, a sampling of wit:
Worst. Idea. Ever.
"I may have thought that celebrity clothing lines officially jumped the shark when Al Roker landed his own raincoat collection," says Tracey Lomrantz at Glamour, "but it turns out there were far more ridiculous depths for them to sink to, dolls." But what do I know? My boyfriend says, "If this clothing line is anything like Rocky IV, then it'll be legendary."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Do as he says
"Stallone is a man defined by triumph over adversity, so if Sly says 'wear this,' who are we to argue?" says Belinda White at Britain's Telegraph.
Wardrobe we can believe in
"Of all the celebrities to wake up one day and think, 'Gosh, I should do a clothing line so more people can dress like me,' Sylvester Stallone is one we can actually get behind," says Charlotte Cowles at New York. After this is the guy who told Men's Week, "If [Rocky] wore white and pleated pants, it would have been a whole different thing."
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Drape yourself in Sly
Other action stars have tried to sell cologne, "but Sylvester Stallone cannot be bottled," says Sean O'Neal at AV Club. "A man must purely drape himself in Stallone" — but "not necessarily in a tank tops and porkpie hats and indiscriminate blood stains kind of way."
Just crazy enough to work
At first, "I had to make sure I wasn’t reading The Onion," says Cheryl Wischhover at Fashionista. But, upon reflection, I'm thinking this might actually fly. "The grooming products make total sense, because that man has an enviable head of hair, and you just know he doesn’t leave the house without a little cologne."
Create an account with the same email registered to your subscription to unlock access.
-
'Elevating Earth Day into a national holiday is not radical — it's practical'
Instant Opinion Opinion, comment and editorials of the day
By Harold Maass, The Week US Published
-
UAW scores historic win in South at VW plant
Speed Read Volkswagen workers in Tennessee have voted to join the United Auto Workers union
By Peter Weber, The Week US Published
-
Today's political cartoons - April 22, 2024
Cartoons Monday's cartoons - dystopian laughs, WNBA salaries, and more
By The Week US Published