The National Retail Federation has already declared Halloween 2010 a success, with trick-or-treaters and party-goers shelling out more on costumes, candy, and decorations than they did last year. "People are expected to embrace Halloween with even more enthusiasm," says NRF chief executive Matt Shay. How much enthusiasm? Here are the numbers:
$66.28
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$23.37
Average expenditure on on a costume
$20.29
Average expenditure on candy
22%
Share of costumes purchased online this year
55%
Share of costumes purchased at Halloween pop-up stores
15,000
Total number of Halloween pop-up stores this year in the U.S.
$5.8 billion
Estimated total Halloween spending in 2010 — a 17.7% jump over last year
25%
Jump in sales of canned pumpkin
13%
Rise in sales of carving pumpkins
$15
Cost of Dremel's 6-volt Pumpkin Carving Kit tool
40.1%
Americans who say they'll dress up this year (up from 33 percent last year)
11.5%
Americans who say they'll dress up their pets
34%
Americans who believe in ghosts
Sources: Reuters, TheStreet.com, Business News Daily, Daily Star, Fox News
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