Making money: What the experts say

Bluest of the blue; Symbols with secret messages; This card cuts you off

Bluest of the blue

To survive an uncertain market, investors are told to concentrate on “high-quality” stocks, said Penelope Wang in Money. “The advice is so common that it’s almost a cliché.” But what, exactly, does “high-quality” mean? First, consider return on equity (ROE)—that is, how much the company made relative to how much shareholders invested. Quality stocks have ROEs of 15 percent or more. Next, look for companies with heaps of cash that they use to “routinely pay generous dividends” or, like Google, to expand through acquisitions. Finally, most high-quality companies have “competitive advantages to keep rivals at bay.” If you’re still not sure what to look for, find a fund that does. Blue Chip Growth, FMI Large Cap, and Jensen Fund all stick with “the bluest of the blue chips.”

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