Shoppers file suit over $0.0099 increase
Shoppers have filed a lawsuit against the “99 Cents Only Store” chain for raising the price of items to $0.9999. Eric Schiffer, the chain’s CEO, says the $0.0099 increase is a “very tiny amount,” but concedes that prices are rounded up to a dollar at the cash register, producing $12 million annually. “If they call themselves ‘99 Cents Only,’” said a lawyer for the plaintiffs, “it should be 99 cents.’’
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