3 theories why adults love 'Toy Story 3'

"Toy Story 3" reaped $109 million at the box office last weekend, with broad demographic appeal that went well beyond families. What gives?

"Toy Story 3" is attracting a surprisingly adult audience.

Though Hollywood pundits had confidently predicted that Pixar's latest family film, Toy Story 3, which earned $109 million this past weekend, would do big business, few forecast how solidly the film would connect with adults: 40 percent of the non-family filmgoers were between the ages of 17–24, and older adults are also driving the movie's buzz. What's behind this demographic twist? Three theories: (Watch the Toy Story 3 trailer)

1. The film's original audience has grown up

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