James Cameron vs. BP
The Oscar-winning director has called BP "morons" for spurning his aquatics know-how. Is the auteur just blustering or could he actually help plug the spill?
The increasingly villainized BP has made a new enemy: James Cameron. The Oscar-winning Avatar director, "an aquatic gearhead with more than 2,500 hours logged underwater [who owns his own fleet of submersibles and ocean-ready robots" famously offered BP his help last month, but was politely rebuffed. So unconvinced is Cameron by BP's response to the spill that he brought together more than 20 scientists, engineers and federal officials in Washington on Tuesday to brainstorm a new solution ("I know a lot of smart people who regularly work a whole lot deeper than that well," he commented) and has said, of BP's execs: "Those morons don't know what they're doing." Could Cameron succeed where BP has (so far) failed, or is he just an intrusive blowhard? (Watch James Cameron suggest he can help solve the BP spill)
This is real life, James, not Hollywood: Cameron's credentials are basically that he "directed a movie about a maritime crisis, once," says Maureen O'Connor at Gawker. So it's not exactly shocking that BP didn't take him up on his offer. This oil spill is a real problem. You can't just "soak it up with bloated egos."
"James Cameron in outraged that BP doesn't want his oil spill advice"
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Actually, Cameron is an expert on deep-sea technology: Cameron does have "some bona fides," says Steven Zeitchik at the L.A. Times. As part of his work filming underwater documentaries, he helped develop "the kind of deep-sea equipment that may have a shot of solving the problem." Why shouldn't a "tech-head like Cameron" be part of the discussion? He "certainly can't do worse than Top Kill."
"Is James Cameron a messiah? Or just an everyday hero?"
But he's far from the only 'expert' being ignored: BP isn't just snubbing James Cameron, report Pat Wechsler and John Lauerman at Business Week. The oil giant has received nearly 35,000 ideas through its online suggestion box on how to clean up the spill. "So far, only four have made it into testing." Companies that "specialize in oil clean-up products" are "frustrated" by the lack of engagment with their industry. "Guys, we're right here," says one. "We can do this."
"BP suggestion box frustrating companies, not Cameron, Costner"
.........................................
SEE MORE OF THE WEEK'S COVERAGE OF JAMES CAMERON:
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Road trip: New England’s maple syrup season
Feature New England is serving up maple syrup in delicious and unexpected ways
By The Week US Published
-
Music Reviews: Mdou Moctar, Panda Bear, and Tate McRae
Feature “Tears of Injustice,” “Sinister Grift,” and “So Close to What”
By The Week US Published
-
What's at stake in the Mahmoud Khalil deportation fight?
Talking Points Vague accusations and First Amendment concerns
By Joel Mathis, The Week US Published