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Your brain on junk food

Junk food is literally addictive, producing changes in brain chemistry similar to those cocaine causes, says a new study. To explore how overeating affects the brain, scientists at the Scripps Research Institute in Florida monitored electrical activity in the brains of rats given unfettered access to cheesecake, frosting, bacon, and other fatty, high-calorie foods. Not surprisingly, the rats quickly became obese. They ate compulsively and continuously, even ignoring electric shocks applied to their feet in the presence of food. (The shocks deterred two control groups of rats from eating.) As the food-addicted rats ate, the high-fat, high-sugar, high-salt foods lit up the pleasure centers of their brains just as if they were taking drugs; over time, the rats had to eat more and more fat, sugar, and salt to feel rewarded. “They lose control,’’ study co-author Paul Kenny tells Discovery News. “This is the hallmark of addiction.’’ When the junk food was removed and health food was offered, Kenny says, the rats were so upset that “they basically starved themselves for two weeks.’’ The finding doesn’t surprise food experts like Dr. Gene-Jack Wang of Brookhaven National Laboratory, who points out that fast-food meals and heavily processed foods are stripped of fiber and nutrition and designed to trigger innate preferences for fat, sugar, and salt. “We make our food very similar to cocaine now,” he says.

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