Slogan showdown: Tampons vs. iPad

People are mocking the "feminine" name of Apple's new "iPad." But — as this historic slogan comparison shows — Apple's unintentional overlaps with feminine hygiene go back 30 years

Menstruation jokes have plagued Apple's iPad since before the product's official release.
(Image credit: image: Jezebel)

Thanks to its feminine-hygiene-product overtones, "iPad" — the unfortunately evocative name that Apple just unveiled for its new tablet PC — has swiftly become an easy internet joke."Will the next version have wings?" mused Alissa Walker at Fast Company. "Yes, the iPad is small, lightweight and slim," said the L.A. Times, "but can you swim with it?" Surprisingly, just hours after Apple CEO launched his innovation, "iTampon" was trending higher than "iPad" on the social networking site Twitter. (Watch a CNBC anchor make the joke on the air.) Even more surprising: Apple's marketing language has long had eery overlaps with the feminine protection industry, as this slogan comparison shows.

Tampon: "One problem less." (Kotex, 1923)

Apple: "Less is more." (Powerbook G4s, 2003)

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up

Tampon: "It takes a woman to understand." (Tampax, 1940s)

Apple: "What kind of man owns his own computer?" (Apple II)

Tampon: "Made to go unnoticed." (Tampax, 2007)

Apple: "More Power. Thinly disguised." (iMac revision, 2008)

Tampon: "Remember how simple life used to be?" (Kotex, 1967)

Apple: "Simpler than ever." (Mac OS X 10.6 "Snow Leopard", 2007)

Tampon: "They work. You play." (Lil-Lets, 1993)

Apple: "The home computer that's ready to work, play and grow with you." (Apple II)

Tampon: "For the ultimate care down there." (Kotex U, 2008)

Apple: "The ultimate all-in-one. Now with the ultimate display." (iMac, 2009)

Tampon: "Dry protection you can touch." (Stayfree, date unknown)

Apple: "Touching is believing." (iPod Touch)

Tampon: "Live life. Stay free." (Stayfree, 2005)

Apple: "Life made easier." (Mac Pro, 2006)

Tampon: "Mighty. Small." (OB Tampons, 2007)

Apple: "Small is huge." (Mac mini, 2009)