Slogan showdown: Tampons vs. iPad
Thanks to its feminine-hygiene-product overtones, "iPad" — the unfortunately evocative name that Apple just unveiled for its new tablet PC — has swiftly become an easy internet joke."Will the next version have wings?" mused Alissa Walker at Fast Company. "Yes, the iPad is small, lightweight and slim," said the L.A. Times, "but can you swim with it?" Surprisingly, just hours after Apple CEO launched his innovation, "iTampon" was trending higher than "iPad" on the social networking site Twitter. (Watch a CNBC anchor make the joke on the air.) Even more surprising: Apple's marketing language has long had eery overlaps with the feminine protection industry, as this slogan comparison shows.
Tampon: "For the ultimate care down there." (Kotex U, 2008)
Apple: "The ultimate all-in-one. Now with the ultimate display." (iMac, 2009)
Tampon: "Dry protection you can touch." (Stayfree, date unknown)
Apple: "Touching is believing." (iPod Touch)