Goldman Sachs' charm offensive

Goldman CEO Lloyd Blankfein apologizes for hurting the economy and offers a $500 million olive branch. Can we forgive him now?

Goldman Sachs CEO Lloyd Blankfein publicly apologized for his bank’s role in the global financial meltdown, telling an audience in New York: “We participated in things that were clearly wrong.... We apologize.” At the same time, Goldman announced a $500 million project with investor Warren Buffett to help 10,000 small businesses. Following Blankfein’s much-criticized remark that Goldman is “doing God’s work,” can these acts of contrition save Goldman Sachs from PR damnation? (Watch a CNBC debate Goldman Sachs' efforts to repair its image)

Well done, Lloyd: Goldman Sachs and Lloyd Blankfein deserve to be “applauded” for today’s announcements, says Felix Salmon at Reuters. Small businesses are a “key driver of employment growth,” and this kind of funding can “make a world of difference” to the economy. Blankfein’s apology also deserves credit: “Would that more bank executives went public” in what they got wrong.

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