Apple is shopping a $30-a-month subscription TV service around to broadcast and cable TV networks, according to Peter Kafka at The Wall Street Journal’s All Things Digital. The service would be offered through iTunes and not tied to Apple devices. Do Comcast and Time Warner have anything to worry about?
Apple’s finally got the right idea: “We’ve heard these rumors before—but that doesn’t mean they’re not true,” says Peter Burrows in BusinessWeek. And Apple’s approach, “if the company can pull it off,” makes more sense than its old TV scheme, which hinged on getting people to buy its set-top-box, AppleTV. We think of TV as a service, so with a subscription service Apple would be giving people "more of what they really want—a lower bill, anywhere access, without having to buy another gizmo."
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