Feature

'Hubby Hubby': Ben & Jerry's gay marriage ice cream

Why the Vermont ice cream maker changed Chubby Hubby to Hubby Hubby

Mixing politics with business "is always fraught with peril," said Dan Mitchell in The Big Money, but "that didn't stop Ben & Jerry's." The ice-cream maker has temporarily changed the name of its Chubby Hubby ice cream flavor to Hubby Hubby in support of the decision to make gay marriage legal in the company's home state, Vermont. Predictably, the move was promptly slammed by hordes of "Internet crazies."

Who can blame them? said James Delingpole in Britain's Daily Telegraph. I don't have anything against gay people, "I'm probably OK" with gay marriage. "But here’s where I draw the line. I do NOT want my freaking ice cream tub to tell me gay marriage is a great and wonderful thing."

Don't worry, said the San Francisco Chronicle. Vermont officially made the jump from same-sex unions to gay marriages this week, but the Ben & Jerry's 30-day switch from Chubby Hubby to Hubby Hubby is "mostly symbolic." And the company won't switch the labels—it would take 18 months to get them to market—so you won't even see new labels on the tubs in your grocer's freezer.

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